Performance Metrics

What can be measured can be improved

At 1MFreeApps, we understand the importance of tracking and analyzing the performance of your mobile app to ensure its success. We offer a comprehensive set of metrics that provide insights into user engagement, acquisition, experience, technical performance, and revenue. The specific metrics available in your App's implementation may vary.


User Engagement Metrics

  • Active Users: Track Daily Active Users (DAU) and Monthly Active Users (MAU) to measure how many users interact with your app on a regular basis.
  • Session Length: Understand the average duration of user sessions to gauge engagement levels.
  • Session Interval: Monitor the time between user sessions to identify patterns in user behavior.
  • Retention Rate: Determine the percentage of users who return to your app after a specified period, such as 1 day, 7 days, or 30 days.

User Acquisition Metrics

  • Download/Install Count: Keep track of how many times your app has been downloaded or installed.
  • User Acquisition Cost (UAC): Calculate the cost of acquiring a new user through your marketing efforts.
  • Conversion Rate: Measure the percentage of users who complete desired actions, such as signing up or making a purchase.

Performance Metrics

  • App Load Time: Evaluate the time it takes for your app to become usable after launch.
  • Crash Rate: Monitor the frequency of app crashes per session or user to ensure stability.
  • API Response Time: Assess the time it takes for your app to receive a response from the server.

User Experience Metrics

  • User Satisfaction: Collect and analyze ratings, reviews, and Net Promoter Score (NPS) to gauge user satisfaction.
  • Churn Rate: Track the percentage of users who stop using your app over a given period.
  • Feature Usage: Identify how often specific features of your app are used to optimize functionality.

Revenue Metrics

  • Average Revenue Per User (ARPU): Calculate the revenue generated per active user.
  • Lifetime Value (LTV): Estimate the total revenue expected from a user over their lifetime.
  • In-App Purchase (IAP) Revenue: Track the revenue from purchases made within the app.

Technical Metrics (Customization Available)

  • API Calls Per Month: Measure the requests your App makes within 1 calendar month.
  • Data Usage: Monitor the amount of data consumed by your app.
  • App Size: Assess the storage space required by your app on the device.

Dashboard Access and Customization

All user registration, driver information, payment details, ride information and revenue metrics are readily available in your customer dashboard, providing you with real-time insights into your companies performance. For a more tailored experience, we offer customization services that allow you to access technical metrics and other specific data points at an additional cost.

Contact us today to learn more about how our performance metrics can help you optimize your mobile app and enhance user experience.


Contact Information

For any questions or concerns regarding our Data Privacy & Security Agreement, please contact:

1MFreeApps reserves the right to modify this SLA at any time. Any changes will be communicated to customers with at least 30 days' notice via email and/or the support portal.

  • Email: support@1mfreeapps.com (24x7)
  • Phone: 678-653-3819 (8 am - 8 pm EST)